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Food marketing can be incredibly creative, but where's the line between effective advertising and possibly misleading or unethical practices? I've been thinking about how frequently enough imagery is used too exaggerate the size or quality of food items, like those perfectly styled burger photos that bear little resemblance to what you actually get.
It also seems like marketing towards children is a particularly sensitive area. Are cartoon characters and bright colours being used to push unhealthy foods onto vulnerable audiences? And what about the use of "health halo" terms like "all-natural" or "organic" when the product might still be high in sugar, salt, or unhealthy fats?
I'm curious to hear what others think are some of the biggest ethical challenges in food marketing creativity today, and examples of companies that are doing it well (or really poorly!). Has anyone else noticed specific techniques or campaigns that rubbed them the wrong way?