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Hey everyone, I'm starting to feel a bit overwhelmed by the YouthStyleHive project and hoping for some collective wisdom. I'm finding it arduous to narrow down a specific niche within the youth fashion market. There are so many potential subcultures and trends to explore!
has anyone else tackled this project and encountered similar challenges? If so, what strategies did you find most helpful for focusing your research and design efforts? I'm currently leaning towards exploring sustainable and upcycled clothing for teens, but I'm not sure if that's too broad. Any tips on identifying a more defined target audience or specific aesthetic within that space would be greatly appreciated.
Also, I'm curious how others are approaching the market analysis aspect. Are there specific resources or databases you've found particularly useful for understanding youth fashion trends and consumer preferences? I've been using Google Trends and some free market research reports,but I'm looking for more in-depth and reliable data. Thanks in advance for any guidance you can offer!