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Anyone else seeing an uptick in opportunities related to researching and analyzing tech nostalgia? It truly seems like companies are increasingly interested in understanding the emotional connection people have with older technologies, presumably to tap into that sentiment for marketing or product advancement. I'm curious if this is a real trend, or just somthing I'm noticing in my own bubble.
I'm working in market research myself, and haven't specifically done anything tech-nostalgia related, but a couple of roles focused on consumer sentiment around, say, classic video games or early 2000s digital interfaces have definitely caught my eye recently. It makes sense - ther's a whole generation entering peak spending years who grew up with things like Tamagotchis and early cellphones, and understanding that formative tech experience feels valuable.
If this is a growing area, what skills do you think are most valuable? Beyond standard market research, does having firsthand experience with the tech in question give you a meaningful advantage? Is knowing how to, say, program on an Apple IIgs going to make me a shoo-in for a job analyzing the appeal of retro computing? I'm genuinely interested in hearing other people's perspectives on this.