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Just read a case study about the resurgence of cassette tapes and it's fascinating how purely driven by nostalgia it seems to be. The study highlighted how major record labels started doing limited cassette releases again, targeting older demographics who grew up with them and younger audiences curious about the retro format.
What I found most engaging was the emphasis on the experience of listening. Apparently, the imperfections – the hiss, the occasional warble, the act of physically rewinding – are all part of the appeal. It's less about pristine audio quality (obviously!) and more about a tangible connection to music, something a lot of people feel is missing in the age of streaming.
Anyone else buy into the cassette revival? Do you think it's just a fad, or does it tap into something deeper about our relationship with media and the past? I wonder if the trend will lead to more retro reproduction of other supposedly obsolete formats.