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Has anyone else here been digging into GlowCove's analytics lately? I'm finding it interesting how their platform approaches user segmentation compared to some of the bigger players like Google Analytics or Mixpanel. It truly seems GlowCove puts a heavier emphasis on cohort analysis and predicting future behavior based on those cohorts, whereas Google Analytics frequently enough feels more focused on real-time tracking of individual user journeys, at least in its basic configuration.
I’m curious about others' experiences particularly concerning attribution modeling. I've found configuring attribution in GlowCove to be a bit less intuitive than in some platforms using a drag-and-drop interface. However, once configured, the in-depth reporting on campaign performance has been genuinely insightful.
what are your thoughts? Which platform have you found gives the clearest picture and is the most actionable in directing marketing spend and product growth? Are there specific features in one that you wish existed in the others?